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Patient Centricity – Improving Study Performance by Putting Patients First

Patient centricity ideas are everywhere today.  But, too often it is not seen by patients in a clinical trial. It seems like – the patient is at the center but the patients’ point of view is not. Patient Centricity – Sponsors vs. Patients Today, patients are asking for more input with sponsors throughout the drug development cycle.  And regulatory[…]

Concierge & Coaches: Mayday for Patient Engagement in Clinical Trials?

About five years ago, Amazon launched its contribution into the already crowded tablet market, the Kindle Fire.  While at its core it was like many other Android based tablets, Amazon built Kindle Fire’s user interface from the ground up.  It included some innovative features unseen in other similar products. One of the more innovative features was[…]